Time period
3 weeks
platform
Mobile
Project
App Redesign
Overview
What is looksy?
looksy is a salon booking app that allows you to easily select the perfect salon and spa according to your preference easily at crazy discounted price.
Problem
Problem #1
Lacked reliability
The app offered deals that seemed too good to be true. And majority of our users found it difficult to trust our services in the absence of straightforward visual language.
Problem #2
Booking time took too long
The majority of people cancelled their reservations because it took too long. This was the main cause of the unfavourable reaction.
Problem #3
The overall app design was inadequate
Most of our users thought the user interface was somewhat sleazy and outdated, which undermined their trust.
goals
Establish trust with the user
When making a reservation, the majority of users were a little unsure of their chances of being accepted. Considering that this is a third-party service provider offering substantial discounts over directly scheduling appointments through salon websites.
A modern interafce
Since most users prefer to use reliable apps, I wanted to give our consumers a new interface design to gain their trust in us.
Truly simple navigation
I wanted to give consumers a smooth experience because the current navigation felt outdated and disorganized, which negatively affected user experience.
Assist users with bookings much more fast
Sometimes booking an appointment too long, and Most users quit in frustration. I had to find a solution for this problem as this could lead to negative word of mouth and low user retention.
user persona
Lets understand who are our ideal users are and what do they usually do.
We focused on identifying what is the job that our customers do and how they can use our product to enhance productivity.
USER 1- COLLEGE STUDENTS
A hardworking person who has saved enough money to begin building their dream home and lead an ideal life.
job-to-be-done
I would like to visit a salon that does amazing work without charging me a lot of money since I have a very restricted budget.
USER 2- BUSY WORKING-CLASS PEOPLE
Individuals who work in corporations and have meetings and work scheduled throughout the day.
job-to-be-done
I would like to make a reservation in order to visit a salon straight during my free time.
USER 3- VACATIONERS
People looking for a quick groom for a new look while on a visit to a new location.
job-to-be-done
I would love to look my best in a coming party, and I would like to get additional details regarding the salon services near me.
previous ui
Home Screen
Unwanted and unfunctional discount banner behind the search bar. The menu on top left is almost hidden. Search bar isn’t creating enough contrast
Services selection page
The information architecture on the interface looks very confusing.
Menu navigation
Most of our users reported that they barely used menu because it was out of their sight.
redesign process
Problem : Unfunctional offer tab that hid the search bar
Solution: Gave proper hierarchy and contrast to the search bar so that it can stand out in the entire screen.
Also added an offer section that allows user to directly go to the exact salon that was offering good discounts.
We did this to ensure that the user can understand that this card is clickable and will give an outcome
Problem : Make the menu easy to access.
Solution: We created a bottom navigation bar that allowed users to navigate through their favorite salon list, See their prevoius booking and edit their personal information on profile page
fixing the services tab
final designs
Home Screen
Redesigned version of home screen.
Services Screen
Redesigned screen of services page.
Navigation
Grouped all relevant pages together and created a minimal and user friendly navigation menu.
All redesigned screens
Here are all the redesigned screens.
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